Thanks to digital transformation, the retail industry is now more focused on customer engagement and convenience. As a result, digital signage has become increasingly popular in stores across the continent. Digital signage enables telcos to better promote their products and services, as well as provide customers with more information about those products and services. In 2023, there are carbon-neutral solutions to help displays save energy when not in use.
Statistics show that the adoption of digital signage in Europe has grown significantly over the past decade, with more than three-quarters of European stores now using digital signage to engage customers. This is due to the increased awareness of the benefits of digital signage, such as the ability to track customer engagement, the ability to quickly update product information and prices, and the ability to create a more personalized shopping experience for customers.
As for the environmental impact, digital price tags are becoming increasingly popular in Europe, as they help reduce the amount of paper and ink used for pricing, and significantly reduce the time to deploy. Studies have shown that digital price tags can reduce carbon emissions by up to 80%. This is a significant benefit for the environment, as well as for retailers who are looking to reduce their carbon footprint.
SensorMedia is a leading provider of digital signage solutions, working with large telecom companies in Europe. Their best-in-class solutions allow retailers to display dynamic and interactive content, as well as collect valuable customer data and analytics delivering business intelligence. This helps forward-thinking retailers to better understand their customers with data evidence and to make data-backed decisions to improve their overall customer experience. SensorMedia’s solutions are also designed to be easy to use and cost-effective, making them ideal for any telco looking to digitize its retail operations.
SensorMedia will start exhibiting at EuroShop, visit them in Hall 5 in B05, demonstrating their carbon-neutral retail display and secure SaaS platform at one of the leading retail trade fairs from February 26th to March 2nd, 2023. Are you attending EuroShop 2023? Book a meeting with our team at the show to see how easy it is to be powerful by visiting this link